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Is Google Hiding Your Brand?

97% of businesses fail this assessment. In just 5 minutes, discover exactly how visible you are to Google and AI systems that drive customer decisions.

Quick Questions

Minutes

100

Point Score

Question 1 of 10

When you Google your exact brand name, what appears?

This tests if Google recognizes you as a distinct entity

A Knowledge Panel (that box on the right with business info) 10 pts

Just my website and maybe some directories 5 pts

Mixed results with other businesses with similar names 2 pts

Mostly my competitors or unrelated results 0 pts

Question 2 of 10

Have you tested what ChatGPT or other AI tools say about your business?

AI powers 50% of searches now

Yes, they provide detailed accurate information about us 10 pts

Yes, they mention us but details are wrong/limited 5 pts

Yes, they don't have any information about us 2 pts

No, I've never checked 0 pts

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Question 3 of 10

Do your main competitors have Knowledge Panels when you search for them?

This reveals your competitive disadvantage

No, we're all equally invisible 8 pts

One or two do, but most don't 4 pts

Yes, most of them have Knowledge Panels 2 pts

Yes, and they dominate search results 0 pts

Question 4 of 10

Is your brand name exactly the same across all online platforms?

Inconsistency confuses Google about your identity

Yes, 100% consistent everywhere 10 pts

Mostly consistent with minor variations 5 pts

Several inconsistencies across platforms 2 pts

I have no idea / Never checked 0 pts

Question 5 of 10

Which of these profiles do you have claimed and optimized?

Multiple sources verify your existence

LinkedIn + Instagram + Facebook + Industry Directory + 10+ others 10 pts

LinkedIn + Instagram + Facebook + 5-10 others 7 pts

Just LinkedIn + 3 social profiles 4 pts

Few or none claimed 0 pts

Question 6 of 10

Does your website have an 'About' page that clearly states who you are, what you do, where you're located, and your credentials?

Your Entity Home tells Google who you are

Yes, comprehensive About page with all details 10 pts

Yes, but it's more marketing fluff than facts 5 pts

Basic About page with minimal information 2 pts

No About page or very outdated 0 pts

Question 7 of 10

When you search for your brand name, where do you appear?

Direct measure of visibility to customers

First page, top 3 results 10 pts

First page, bottom half 6 pts

Second or third page 3 pts

Not in first 3 pages / Don't know 0 pts

Question 8 of 10

How many authoritative websites mention or link to your business?

External validation builds authority

20+ including media, industry sites, directories 10 pts

10-20 mainly directories and partners 6 pts

5-10 mostly basic directories 3 pts

Very few or none that I know of 0 pts

Question 9 of 10

Do you regularly publish content that demonstrates your expertise?

Google needs proof of expertise

Yes, weekly content with how-to's, guides, expert insights 10 pts

Yes, monthly blog posts or social content 6 pts

Occasionally when we have time 3 pts

Rarely or never 0 pts

Question 10 of 10

Have you optimized your online presence for voice search and AI assistants?

This is where search is heading

Yes, with FAQ schema and structured data 10 pts

Somewhat, we have FAQs but no technical optimization 5 pts

No, but we want to 2 pts

I don't know what this means 0 pts

Analyzing Your Digital Authority...

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Digital Authority Assessment